Technical SEO
Crawling, indexing, canonicals, sitemaps, redirects and speed on Shopify, with real Liquid and robots.txt examples.
The Shopify Apps Slowing Down Your Store and Quietly Hurting SEO (Plus a 20-Minute Audit)
Shopify apps slow down your store, leave code behind after you uninstall them, and sometimes change what Google sees. This 20-minute audit shows where to look and what to remove.
Crawled – Currently Not Indexed on Shopify: Why Google Skips Your Pages
Crawled – currently not indexed means Google fetched a page and chose to leave it out. On Shopify most of those URLs are harmless; here is how to find the few that cost you sales and fix them.
Shopify Speed Optimization: Fixing LCP on Collection Pages Without Killing Apps
Why Shopify collection pages fail LCP, how to find the real LCP element, and the fixes in order: image loading, animations, app scripts and Liquid render time.
Is Shopify Good for SEO? An Honest Answer From a Shopify-Only Agency
Shopify is good for SEO for most ecommerce brands, and its real limits are manageable. Here's what the platform does well, where it falls short, how it compares with WooCommerce, BigCommerce and Magento, and when the limits matter.
"Google Chose Different Canonical" on Shopify: What It Means and When to Worry
Duplicate, Google chose different canonical than user means Google overruled your canonical tag. On Shopify it is often harmless; this is how to tell when it is costing you rankings and how to fix it.
Shopify Structured Data: Product, Offer, Return Policy and Shipping Schema
What Shopify themes output as structured data, what Google wants for merchant listings, and how to add return policy, shipping and variant markup in Liquid.
Best Shopify SEO Apps in 2026: What We Install and What We Remove
Most Shopify stores need two or three SEO apps, not ten. This is the short list we install on client stores, the apps we remove on audits, and the SEO jobs Shopify already does without any app.
Shopify Markets vs Expansion Stores: Which International Setup Ranks Better?
Shopify expansion stores give each country its own store and domain; Shopify Markets runs every country from one store. For SEO, one store with subfolders usually wins. Here is when it does not, and how to set up either one properly.
Shopify URL Structure: Can You Change /collections and /products?
Shopify's fixed URL prefixes explained: what you can and can't change, whether /products/ hurts rankings, how to pick handles, and when headless is worth it.
How Long Does SEO Take on Shopify? Real Timelines by Catalog Size
SEO usually takes 4 to 12 months to pay off on a Shopify store, and catalog size, starting authority and competition decide where you land in that range. Here's a realistic timeline, with two real client timelines.
Changing Your Shopify Theme Without Losing SEO Rankings: The Pre-Launch Checklist
Does changing your Shopify theme affect SEO? Your URLs and admin content stay put, but everything the theme outputs changes. This pre-launch checklist covers what to check before you press Publish.
Shopify robots.txt.liquid: What to Block (and What Never to Touch)
What Shopify's 2026 default robots.txt blocks, how robots.txt.liquid works, the few rules worth adding on big catalogs, and the edits that quietly cost traffic.
Shopify Technical SEO: The Complete Guide for Large Catalogs
How technical SEO works on Shopify stores with thousands of SKUs: what the platform handles, what you control, and the order to fix crawl, indexing, schema and speed.
Shopify SEO Titles and Meta Descriptions for 5,000 Products: Templates That Scale
Nobody hand-writes 10,000 title tags and meta descriptions. Here is the three-layer system we use on large Shopify catalogs: Liquid fallbacks, metafield-driven templates and bulk editing, without creating duplicates.
The Shopify Sitemap, Explained: Limits, Gaps and the New Agentic Sitemap
What Shopify's sitemap.xml contains in 2026, how it splits big catalogs, what it leaves out, and what the new sitemap_agentic_discovery.xml and /agents.md files do.
Shopify Duplicate Content: /collections/*/products/*, Variants and Canonicals, Explained
Every duplicate URL type on Shopify, tested: collection-path products, the within filter, ?variant= URLs, tag and vendor pages, pagination and filters, with the fix for each.
The Shopify SEO Checklist for Big Catalogs (2026): 60 Checks for Stores With 500+ SKUs
Sixty checks we run on Shopify stores with 500+ SKUs: robots.txt, canonicals, the sitemap, collections, variants, schema, Markets and speed, with what good looks like for each.
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