$758,772.94 in organic revenue in 7 months, from 30 products
An Amazon-first Chinese brand with only 30 similar products wanted to beat its #1 competitor. We built 360+ pages around buyer searches and took organic traffic from almost zero to nearly 100,000 visits a month.
- Organic revenue, 7 months
- $758,772
- Organic visits / month
- ~100,000
- Monthly traffic value
- $54,000+
- Pages created
- 360+
Monthly figures are approximate and rounded; the start and end values match what the client reported.
The challenge
The client is a large Chinese brand in automotive accessories. Like many Shenzhen brands, they were primarily an Amazon seller and were already running ads. They realised organic search was the channel they were missing and wanted to start immediately.
The catalog was small: only 30 products, all fairly similar. The goal was blunt: beat their #1 competitor in every way.
One advantage: they weren't starting from nothing. The site already had a reasonable link profile at DR 29.
What we did
We found thousands of keywords the products genuinely matched, then built a page for each group of buyer searches.
- Collection pages by use case: pages like "X for Motorcycles", "Car Security X" and "X for Semi Trucks" started ranking on competitive keywords within the first month.
- Informational articles brought in top-of-funnel traffic and supported the collections.
- Thousands of internal links pushed pages from page two to page one.
- International SEO repairs: we fixed broken internal links and keyword cannibalisation across their market versions.
In total we created 360+ pages and hundreds of thousands of words of content. The client didn't have to provide anything except access to Shopify and Google Search Console.
The results
- Organic traffic went from basically zero to almost 100,000 visits a month.
- The client now outranks every competitor for every keyword in the niche.
- The traffic value (what the same clicks would cost in ads) is over $54,000 a month, about $600,000 a year.
- $758,772.94 in organic revenue from Google and other search engines (Bing, Brave, DuckDuckGo) in 7 months, and more than $100,000 a month in extra revenue.
- Ahrefs estimated 97,654 organic visits a month and 23,190 ranking keywords by the end of the period (screenshots below; client names removed).
“Zack showed us how our main competitor was beating us. In just 6 months, we are not only ahead of our main competitor, we are ahead of all our competitors. We rank on page 1 for every keyword in the industry. I told Zack to make us a case study.”