Free Shopify SEO tools we use ourselves
Five tools built from the questions store owners ask us most: is SEO worth it for my store, what could it earn, how do I prepare for AI search, what should I fix first, and how are my competitors built.
Pick a tool
SEO fit score
A free check that tells you whether your Shopify store is a good fit for SEO, based on products, catalog focus, collection names, average price, revenue and authority.
Free toolROI calculator
Estimate what extra organic traffic could be worth to your Shopify store in revenue and gross profit, using your own sessions, conversion rate, AOV and margin.
Free toolllms.txt generator
Generate an llms.txt file for your Shopify store, and learn what llms.txt does, what it does not do, and how it relates to the agent files Shopify adds to storefronts.
Free toolSEO checklist
A 54-point Shopify SEO checklist from a Shopify-only agency: technical, collections, products, content, internal links, international, schema, speed, AI search and measurement.
Free Chrome extensionChrome extension
SESEO Shop Spy, our free Shopify SEO Chrome extension: see any Shopify store’s collections, products, prices, vendors, apps and blog activity, and export it to CSV.
Where to start
- 01
Not sure SEO is worth it? Use the fit score.
It looks at your products, prices, collections, markets and authority and tells you whether organic search is likely to pay back for your catalog. It is the same first check we run on every enquiry.
- 02
Need a number for your boss? Use the ROI calculator.
Enter organic sessions, conversion rate, average order value, margin and a growth assumption, and see what extra organic traffic could be worth in gross profit.
- 03
Thinking about AI search? Generate an llms.txt.
Create a plain-text summary of your store for AI assistants, and learn how it sits alongside the agent files Shopify now adds to storefronts.
- 04
Doing it in-house? Work through the checklist.
More than 50 checks across technical SEO, collections, products, content, internal links, international, schema, speed, AI search and measurement.
- 05
Studying a competitor? Install the Chrome extension.
SESEO Shop Spy shows any Shopify store’s collections, products, prices, vendors, apps and blog activity, and exports it all to CSV.
Why an agency gives tools away
Because most Shopify stores that contact us need a clear answer before they need an agency. Some aren't a fit for SEO yet, and a tool that tells them so saves everyone a sales call. Others are a great fit and have a long list of fixes they can start on this week.
The web tools are free and don't require an account. They give estimates, not guarantees. When you want a person to look at your store, ask for a free mini audit, see our Shopify SEO services or read how we approach AI search visibility.