Issue 01
The whole catalog behind a login
A password page or a login wall on every product. Buyers can’t find you, and neither can Google.
B2B & wholesale SEO
Shopify Plus B2B SEO for wholesale catalogs
Keep wholesale prices behind a login without hiding your catalog from Google. We structure Shopify B2B stores so trade buyers find your products by spec, part number and category, then log in to see their price.
What goes wrong
How B2B stores hide themselves from Google
Issue 02
Price-hiding apps that hide more
Apps that remove prices sometimes strip descriptions, add-to-cart forms or whole sections from what crawlers see.
Issue 03
Quote-only products with no content
A title, one photo and "Request a quote". Nothing for Google to rank, nothing for a buyer to evaluate.
Issue 04
Specs locked in PDFs and images
Dimensions, materials and certifications only in a datasheet or a JPG of a table. Search engines and AI tools can’t use them properly.
Issue 05
Retail and wholesale duplicates
A separate wholesale store copying every retail product description, competing with itself in search.
Issue 06
Keywords built for consumers
Trade buyers search "bulk", "wholesale", "supplier", model numbers and specs. Consumer keyword research misses all of it.
The core idea
Gated pricing without de-indexing
Shopify B2B shows B2B-specific prices, catalogs and content only to logged-in company customers. That is exactly what you want, as long as the product page itself stays public.
We keep every product and collection page indexable with full specs, photos, MOQ and lead-time information, then let Shopify's catalogs and price lists handle what each company sees after login.
- Public product pages with specs, datasheets and certifications
- Wholesale prices, quantity rules and volume pricing behind login
- Clear "log in for trade pricing" and "request access" paths
- No password-protected storefronts for catalogs you want found
Process
How we set up B2B SEO
Trade keyword research
Wholesale, bulk, supplier and manufacturer searches, part numbers, specs and application terms your buyers use.
Store structure decision
Blended store or dedicated B2B store, based on your catalog overlap, pricing complexity and team.
Indexability audit
Crawl as Googlebot and as a logged-out visitor. Confirm nothing important is behind login or stripped by apps.
Spec content and datasheets
Specs moved into metafields and HTML tables, datasheets linked from each product page, application pages written for each use.
Schema and quote-only handling
Accurate Product markup, with no fake prices for quote-only items, and Organization markup that establishes the company behind the catalog.
Deliverables
What you get
B2B keyword map by product line and application
Indexability report for logged-out and bot views
Blended vs dedicated store recommendation
Spec tables built from metafields
Datasheet and certification pages linked from products
Quote-only product templates with real content
Wholesale collection pages for trade searches
Access-request flow that doesn’t block crawling
Track record
Built on catalog SEO that already works
- Organic revenue in 7 months
- $758,772
- Chinese automotive accessories brand, 30 products
- Organic clicks a day
- 1,000
- Chinese tech brand, from DR 12
- Keywords ranking for one client
- 21,877
- Up against a VC-backed leader
- Single order from one keyword
- $130,000
- Moved from page 3 to page 1
Deep dive
B2B SEO on Shopify and Shopify Plus
What Shopify B2B includes now#
Shopify B2B used to be a Plus feature. Since April 2026, core B2B features are available on the Basic, Grow and Advanced plans too: companies and locations, up to three B2B market catalogs, quantity rules, price breaks, net payment terms and the quick order list. Plus still adds unlimited catalogs, catalogs assigned directly to specific companies for customer-level pricing, and deposits and partial payments. If you have many trade accounts with negotiated prices, Shopify Plus is still where B2B fits best.
Blended store or dedicated B2B store#
A blended store serves retail and trade customers from one catalog, with B2B pricing applied after login. It keeps all authority on one domain and one set of product URLs. A dedicated wholesale store on Plus makes sense when trade products, content or checkout differ a lot. If you go that way, we keep it out of competition with the retail store through canonicals, noindex where appropriate, or genuinely different content.
Quote-only products#
Expensive, configured or made-to-order items often have no public price. Google's merchant listings need a price above zero, so a quote-only item won't qualify, and we won't invent a price to force it. Instead we make the page rank on content: specs, applications, lead times, certifications and a clear quote form.
Spec tables and datasheets#
Trade buyers search by spec. Keep the key specifications as real HTML on the product page, built from metafields so they stay consistent across the catalog. Google can index PDFs, but a datasheet should support the product page, not replace it. We link datasheets from each product and name the files clearly.
Trade keywords are different#
"Wholesale", "bulk", "supplier", "manufacturer", model numbers and industry standards all behave differently from consumer searches. We build collection pages for those terms and use large catalog methods when SKU counts run into the thousands.
FAQ
B2B SEO questions
Do I need Shopify Plus for B2B?
Not anymore for the basics. Since April 2026, Shopify offers core B2B features on Basic, Grow and Advanced: company accounts, up to three B2B catalogs, quantity rules, price breaks and payment terms. Plus is still needed for unlimited catalogs, company-specific pricing catalogs, deposits and partial payments. Brands with many negotiated trade accounts usually need Plus.
Will hiding wholesale prices hurt our SEO?
Not if only the price is hidden. Shopify B2B shows trade prices to logged-in company customers while the product page stays public. Problems start when the whole product page, or the whole store, sits behind a login or password. Keep specs, photos and descriptions public and let catalogs handle pricing after login.
Should wholesale be on a separate Shopify store?
Most brands are better off with a blended store: one catalog, one set of URLs and all authority on one domain. A separate wholesale store on Plus is worth it when trade products, pricing logic or checkout are very different. If you run two stores, the wholesale one must not duplicate retail content in a way that competes in search.
How do you handle quote-only products?
We make the page worth ranking without a price. That means full specs, applications, compatible products, lead times, certifications and a clear quote form. We don’t add a fake price to the structured data to get a rich result. Google’s merchant listings need a real price, so quote-only items compete on content instead.
Can datasheets and PDFs rank in Google?
Google can index PDFs, and some do rank for part numbers. They make weak landing pages though, with no navigation or path to buy. We keep key specs as HTML on the product page and link the datasheet from it, so the product page ranks and the PDF supports it.
Related services
Shopify Plus SEO
Shopify Plus SEO
SEO for Shopify Plus brands: expansion stores vs Markets, multi-store hreflang, B2B on Plus, checkout extensibility, headless Hydrogen builds and launch governance.
Large catalog SEOLarge catalog SEO
SEO for Shopify stores with 1,000 to 100,000 SKUs: faceted navigation, variants, crawl budget, programmatic collections with metaobjects and internal linking at scale.
Structured data & Merchant CenterSchema & Merchant Center
Clean Product, ProductGroup, Offer, return, shipping, Organization and breadcrumb markup for Shopify, aligned with your Merchant Center feed for free listings.
Collection page SEOCollection page SEO
We build and optimize Shopify collection pages for every buyer keyword, around 20 a month, with copy, FAQs and internal links placed so they help conversion.
Is your wholesale catalog visible to Google?
We will crawl your store as Googlebot and as a logged-out buyer and show you what each one can see.