A Shopify SEO agency in China, built for selling abroad
We are based in Shenzhen and work with brands from Guangzhou to Hangzhou that sell to the US, UK and Europe. The search engine is Google. The buyers are Western. The factory might be twenty minutes from our desk.
Same Google, different starting points
Zack Franklin has lived and worked in Shenzhen for more than eight years. Shenzhen sits in the middle of the Pearl River Delta, where a large share of what Western shoppers buy online is designed, made and shipped. Most of the brands we talk to are a train ride from our desk, and plenty of them have only ever thought about search in terms of Baidu.
The work is the same everywhere: native-English collection pages, buying guides, technical fixes, schema, hreflang and links, all on Shopify, all aimed at buyers in Western markets. What changes from city to city is the starting point.
What the city tells us#
A Shenzhen electronics brand usually arrives Amazon-first, with a thin Shopify store and a brand name nobody in Ohio can pronounce. A Foshan furniture maker has sold to wholesalers for twenty years and has never needed a product page that answers a consumer's questions. A Hong Kong trading company already writes good English but spreads one website across five markets. A Hangzhou team knows marketplace operations inside out and has never looked at Search Console.
Each page below explains what we see in that city, which industries we meet most often and how we would start.
What never changes#
- It is Google SEO, not Baidu. Your buyers search on Google, Bing and increasingly ChatGPT and Perplexity. Baidu does not reach them.
- Shopify only. We do not split attention across other platforms.
- Month-to-month. No lock-in, billed through Stripe. See how we work.
- Fit first. Small catalogs with low price points are rarely a fit. The Shopify SEO Fit Score tells you in two minutes.
Made in the Delta, found in the West
Cities we work with
SEO pages for each city, plus GEO (AI search) pages for Shenzhen, Hong Kong and Guangzhou.
- ShenzhenGoogle SEO for Shenzhen brands selling to the US and Europe on Shopify. Based in Shenzhen for 8+ years, in person across the city.
- Shenzhen GEOGenerative engine optimization for Shenzhen brands: get recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews when Western buyers ask what to buy.
- Hong KongShopify SEO for Hong Kong trading companies, regional HQs and HK-founded brands selling to the US, UK, Europe and Australia.
- Hong Kong GEOAI search optimization for Hong Kong brands: get named in ChatGPT, Perplexity and Google AI Overviews answers in the UK, US and Australia.
- GuangzhouGoogle SEO for Guangzhou brands in beauty, apparel, leather goods, jewelry and lighting that want retail buyers abroad, not only Canton Fair orders.
- Guangzhou GEOAI search optimization for Guangzhou beauty and fashion brands: get recommended by ChatGPT, Perplexity and Google AI Overviews for the questions Western shoppers ask.
- DongguanGoogle SEO for Dongguan manufacturers turning OEM know-how into their own Shopify brands: furniture, electronics, toys, apparel and machinery.
- FoshanGoogle SEO for Foshan furniture, ceramics, bathroom and appliance brands selling high-ticket products to the US and Europe on Shopify.
- ZhongshanGoogle SEO for Zhongshan lighting, small appliance and hardware brands. Collection structures built for fixtures, finishes and rooms.
- XiamenGoogle SEO for Xiamen and southern Fujian brands: home fitness equipment, kitchen and bath fittings, stone, eyewear, footwear and outdoor gear.
- NingboGoogle SEO for Ningbo appliance, tool, houseware and stationery brands selling to the US and Europe, with an honest view of which catalogs fit.
- HangzhouGoogle SEO for Hangzhou brands raised on marketplaces: apparel, textiles, home goods and consumer products moving to their own Shopify stores.
- ShanghaiShopify and Shopify Plus SEO for Shanghai consumer brands and international teams running several markets, migrations and storefronts from one city.
How close we can get
Pearl River Delta: in person where practical
Shenzhen, Dongguan, Guangzhou and Foshan are a train ride or a short drive away. For kickoffs, strategy days and factory visits we can come to you.
Hong Kong: across the border
High-speed rail from Futian reaches West Kowloon in well under half an hour. HK teams get in-person meetings when the agenda needs a whiteboard.
Fujian, Zhejiang, Shanghai: remote-first
Xiamen, Ningbo, Hangzhou and Shanghai brands work with us over video, WeChat and email, with the same weekly Shopify review and monthly report.
What working with us looks like from any city
- Week 1
Fit check and audit
We look at your catalog size, price points, domain authority and current Google traffic, then tell you honestly whether SEO will pay back.
- Month 1
Keyword research
Ten-plus hours a month narrowing roughly 10,000 candidate keywords to the 60 that match what you sell and what buyers type.
- Monthly
Publishing
Money collection pages, buying guides and articles in native English. Every piece is read and fact-checked by at least three people before it goes live.
- Weekly
Weekly Shopify review
We check your Shopify reports each week for best sellers, new products and inventory, so the content follows what actually sells.
- Monthly
Monthly report
Revenue, positions, traffic and impressions from Ahrefs, Semrush, GSC and Shopify, plus a live Google Sheet of everything published.
Questions about working across China
Do you have offices in every city listed?
No. We are based in Shenzhen and that is the only place we claim. Brands in Dongguan, Guangzhou, Foshan and Hong Kong are close enough that we can meet in person when it helps. Brands in Xiamen, Ningbo, Hangzhou and Shanghai work with us remotely over video, WeChat and email, and the deliverables are identical.
Is this SEO for Baidu or for Google?
Google, plus Bing and AI assistants such as ChatGPT, Perplexity and Google AI Overviews. Our clients sell to buyers in the US, Canada, the UK, Europe and Australia, and those buyers do not use Baidu. If you want to rank inside mainland China, a Baidu specialist is the right hire.
Which brands are a good fit?
Brands on Shopify with a real catalog and a price point that justifies content, usually Chinese brands selling to the West or brands selling products over $1,000. Twelve SKUs at $30 each rarely pays back. New domains with no authority can work but take longer. The fit score tool gives you a quick read.
Do you also build websites for Chinese factories?
Factory websites are handled separately and are not what these pages are about. The work described here is SEO and GEO for Shopify brands that sell to consumers or trade buyers abroad. If you are a factory moving toward your own brand, start with our Chinese brands page and we will point you in the right direction.
Tell us where you ship from
Send us your store URL and your main markets. We will tell you what page one looks like for your products and whether we can help.