The Shopify SEO team behind every page
Zack runs strategy from Shenzhen; our SEO specialists and writers work remotely from Manila and Cebu. Everyone here works on Shopify stores, every day, and nothing goes live until three people have checked it.
Built by an operator
SmartEcomSEO was founded by Zack Franklin, who spent a decade in paid traffic, sold more than $3M on his own Shopify sites and has consulted for Chinese Amazon companies doing nine figures a year. The team he built works the way a good in-house ecommerce team works: close to the product data, focused on revenue, and quick to act on what Search Console shows.
How we work together
Shenzhen speed
In Shenzhen a product can go from prototype to shipping in weeks. We bring that pace to SEO: briefs this week, pages live next week, results reviewed every month.
AI drafts, humans decide
We use AI to draft faster, and people to make it right. Editors rewrite for accuracy, voice and search intent. A draft that reads like a machine wrote it does not ship.
Three reviewers per article
At least three people read and fact-check every article before it is published: a writer, an editor and an SEO reviewer who checks it against what page one rewards.
Data before opinions
We argue with Ahrefs, Semrush and Search Console exports, not hunches. When a test fails, we say so in the monthly report and change course.
Sellers first
Every week we check the client’s Shopify reports for best sellers, new products and inventory, so the pages we build point at products that are in stock and selling.
Plain English
Clients get straight answers. If something will take six months, we say six months. If a keyword is not worth chasing, we say that too.
How one article gets published
- SEO lead
Research
We pull the keyword, study the top ten results and note the format, length, headings and entities Google is rewarding.
- SEO lead
Brief
The brief sets the target length (usually 1,500 to 3,500 words, based on what ranks), the outline, products to feature and internal links to add.
- Writer
Draft
An AI-assisted first draft is produced from the brief and the client’s product data.
- Editor
Edit
A human editor rewrites for accuracy, tone and usefulness, and removes anything generic.
- Reviewer
Fact-check and publish
A third reviewer checks claims, specs, prices and links, then publishes and logs the URL in the client’s live Google Sheet.
Want this team on your store?
Start with a free mini audit. We will show you the biggest wins we can see from the outside.