SmartEcomSEO
Industrial / hobbyist tech · 4 months
$150,000+

A Chinese tech brand to 1,000 clicks a day and $150,000+ in organic revenue

A young site in a winner-take-all niche, up against a VC-backed competitor operating since 2006. After fixing the foundations and turning on link building, organic traffic doubled every month and Domain Rating went from 12 to 41 in 100 days.

Organic clicks / day
1,000
Domain Rating in 100 days
DR 12→41
Keywords ranking
21,877
Revenue from Bing alone
$25,000+
Organic clicks / month (approximate)30,000Month 5
StartMonth 1Month 2Month 3Month 4Month 5

Monthly figures are approximate and rounded; the start and end values match what the client reported.

The challenge

A relatively new site in an industrial / manufacturing hobbyist niche, facing well-funded, entrenched competitors. The #1 Chinese company in the niche had been operating since 2006 and had venture capital.

Search results were crowded with product packs and video packs that pushed organic listings below the fold. It was a winner-take-all market, and the client started with a very weak link profile (DR 12) and only a few blog posts with any traction.

What we did

  • Targeted dozens of important keywords right away with new and improved collection pages.
  • Built hundreds of new pages and repaired the existing content and blog.
  • Fixed the foundational technical SEO and schema.
  • Then turned on link building. Once the links landed, the site started doubling every month.

The results

  • $150,000+ in organic revenue in the first 4 months, and growing every month.
  • Bing alone generated more than $25,000 of it. (Apply for Bing Webmaster Tools.)
  • Domain Rating from 12 to 41 in 100 days.
  • Ranking for 21,877 keywords and closing in on the #1 competitor.
  • Ahrefs shows organic traffic climbing to roughly 25,000 visits a month as the links landed (screenshots below; client names removed).
Ahrefs chart: organic traffic and 21,877 ranking keywords for the Chinese tech brand
Ahrefs: organic traffic and 21,877 ranking keywords.
Ahrefs chart: organic traffic rising to about 25,000 visits a month
Ahrefs: organic traffic as the link building landed.
Ahrefs keyword gap between the client and the category leader
Keyword gap against the VC-backed category leader (names removed).

“Our site is much stronger now. We were invisible before; now we rank on page 1 for the main keyword in our niche, with 74,000 searches a month. We are making more money, and we will soon be a market leader.”

WillisMarketing Manager · Shenzhen, China
Next case study$758,772$758,772.94 in organic revenue in 7 months, from 30 products
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