Zack Franklin speaks on ecommerce, SEO and AI
Zack has spoken at more than 200 live events since 2017: conference keynotes, hands-on workshops, panels, seller association trainings and podcasts. Most of them were for sellers in China. The talks are practical, based on stores he and his team actually run.
- Live events
- 200+
- Conferences, workshops, trainings and meetups
- Countries and regions
- 9
- China, Hong Kong, Thailand, Vietnam, UAE, UK, Spain, Canada, USA
- First conference talk
- 2017
- Global Sources Summit, Hong Kong
- Episodes hosted
- 19
- The Zack Franklin Show
Practical talks from someone who sells
Zack started speaking in 2017 at Global Sources Summit in Hong Kong, while working at Valuelink, one of China’s top five Amazon sellers. Today he runs SmartEcomSEO, and every talk uses search results, pages and numbers from real stores.
What Zack speaks about now
Shopify SEO speaker
Zack Franklin on collection pages, reading page one, Amazon-to-Shopify moves and SEO that keeps paying after the ads stop.
AI automation speakerAI automation speaker
Zack Franklin on SEO automation with Claude, AI content with human checks, getting cited by AI search and automating ecommerce work.
Conferences, workshops and panels
A selection of talks with a public listing, newest first. Titles are as the organizers published them.
| Date | Event | City | Talk |
|---|---|---|---|
| Sep 2026 | Shenzhen SEO Conference | Shenzhen | Workshop |
| Mar 2026 | SEO Mastery Summit Saigon | Ho Chi Minh City | Workshop: "SEO Automation With Claude" |
| Dec 2025 | Ecom World (iStack) | Bangkok | Talk |
| Nov 2025 | Elite Seller Society | Las Vegas | Mastermind session |
| Sep 2025 | Shenzhen SEO Conference | Shenzhen | Talk |
| Nov 2024 | Global Scaling Summit | Da Nang | Session |
| Nov 2024 | Cross Border Summit | Chiang Mai | Panel: "Off-Amazon Traffic Growth" |
| Oct 2024 | Elite Seller Society Mastermind | Shenzhen | "SEO Master" |
| Feb 2024 | Affiliate World Dubai | Dubai | Talk |
| Nov 2023 | Cross Border Summit | Chiang Mai | "Leveraging AI To Dominate In Ecommerce In 2024" |
| Jul 2022 | ScaleForEtail | London | Masterclass: "High Ticket Products" |
| Jun 2022 | ScaleForEtail | Online | Webinar: "How to sell $1000+ Products online" |
| May 2022 | Seller Sessions Live | London | Session |
| Nov 2020 | Global Sources Virtual Summit | Online | "Selling on Google Shopping and Reddit" |
| Jun 2020 | Sourceii Summit | Online | Session |
| Dec 2019 | Sellers World Conference (iStack) | Bangkok | "How to Own the Customer and Maximise Their Lifetime Value", plus a beginners' workshop |
| Oct 2019 | Global Sources Summit | Hong Kong | Session |
| Oct 2019 | Cross Border Summit | Guangzhou | "Using Your Amazon Competitors To Grow Your Business" |
| Jun 2019 | Affiliate World Europe | Barcelona | "Affiliate marketers are built to sell and CRUSH it on Amazon" |
| Mar 2019 | EcomHub Summit | Vancouver | Talk |
| Feb 2019 | ScaleForEtail | London | "7 Favourite Tricks of 8-Figure Sellers" |
| Dec 2018 | Affiliate World Asia | Bangkok | "Walk-through: How to Build a 6-figure Amazon Store from Scratch" |
| Oct 2018 | Global Sources Summit | Hong Kong | "The One Man Army: How to Conquer the Amazon World As a Solopreneur", plus a paid workshop |
| Oct 2018 | Cross Border Matchmaker | Thailand | Mastermind: "Offsite and Facebook Ads" |
| Apr 2018 | Cross Border Summit | Shenzhen | "Building Brand Assets Fast & Easy" |
| Apr 2018 | Global Sources Summit | Hong Kong | "Rise of the Robots: AR, Big Data, and Personalization for eCommerce", plus a Facebook ads workshop |
| Jan 2018 | Cifnews (雨果网) annual conference | China | Keynote: "营销小技巧助力中国亚马逊卖家进阶" (marketing tips for Chinese Amazon sellers) |
| Oct 2017 | Cross Border Matchmaker | Shenzhen | "Facebook & Video Marketing for E-commerce sales" |
| Oct 2017 | Global Sources Summit | Hong Kong | "Facebook Advertising for Amazon Sellers: How to Increase Profitability and Stop Burning Money" |
| Apr 2017 | Cross Border Summit | Shenzhen | "Dealing with the Growth of Chinese Amazon FBA Sellers" |
| Apr 2017 | Global Sources Summit | Hong Kong | "The Rise of Chinese Amazon Sellers: eCommerce Lessons and the State of the Marketplace for 2017" |
Zack has also run the SZ Marketing Meetups in Shenzhen since 2016, a monthly evening for marketers and ecommerce sellers.
Most of the stages were in China
Much of Zack’s speaking has been for Chinese sellers: association trainings, platform events and workshops. He has been a trainer for Chinese ecommerce associations and has spoken with and for:
- 01
Cifnews (雨果网, Yuguowang)
China - 02
Xnurta
China - 03
RISE conference
Hong Kong - 04
KanKanwang
China - 05
JP Zhang’s SEO workshops
Shenzhen - 06
SEO Mastery Summit
Vietnam
Podcasts and interviews
| Date | Show | Episode |
|---|---|---|
| Jul 2025 | The Content Capitalists, ep. 130 | "The Man Behind $100M+ ECommerce SEO Success" |
| 2021–2023 | The Zack Franklin Show (host) | 19 episodes on Amazon, ecommerce, marketing and AI, including AI SEO and chatbots |
| Dec 2022 | AVASK Partner Spotlight | "Exploring E-commerce with Zack Franklin" |
| Jun 2020 | Ecommerce Exits Podcast, ep. 35 | "13 Proven Tactics to Improve your Amazon Business with The Secret Weapon of China's Ecom Giants" |
| Mar 2020 | Global From Asia, GFA 297 | "Coronavirus Shut Out & Stuck Between China & Thailand" |
| Jul 2019 | Affiliate World video interview | "Zack Franklin Reveals Must-Know Amazon Seller Tips" |
| Jun 2019 | Global From Asia, GFA 258 | "Amazon Business Update (Product, Packaging Before Marketing)" |
| May 2019 | Affiliate World video interview | "Zack Franklin Reveals Valuable Insights On How to Sell on Amazon" |
| Sep 2018 | EcomCrew, E181 | "How $150 Million Companies Win On Amazon" |
| Jul 2018 | Global From Asia | "Optimizing Our Amazon Listing With Zack Franklin" |
Book Zack for your event
Keynotes, workshops, panels and podcasts, in person or online. Tell us the audience, the date and the city.