Zack Franklin, Shopify SEO speaker
Zack runs a Shopify-only SEO agency from Shenzhen. His talks show sellers how to win Google with the pages Google already rewards, with real numbers from stores his team works on.
What the Shopify SEO talks cover
Collection pages are the money pages#
Search "boxing gloves" and eight of the top ten results are collection pages, six of them on Shopify. Zack shows why Google ranks category pages for category searches, and how one product line can rank for thousands of keywords once each variation gets its own collection.
Read page one before you build anything#
Google already shows you what it rewards: page type, length, headings, products and links. This is the method behind every page SmartEcomSEO builds, shown on live search results so the audience can repeat it the same afternoon.
From Amazon to your own Shopify store#
Many brands, especially in Shenzhen, grew up on Amazon and now want a store they own. Zack covers what carries over, what doesn't, and how to get the new store taken seriously by Google and ChatGPT.
SEO next to ads#
Ads are great for launches and fast sales. SEO builds a base of traffic that keeps coming when the budget pauses. Zack spent ten years in paid traffic before SEO, and explains how to run both.
Numbers from client work
- Organic revenue in 7 months
- $758,772.94
- Chinese automotive accessories brand, 30 products
- Organic visits a month
- ~100,000
- Same brand, from near zero
- Domain Rating in 100 days
- DR 12 → 41
- Links as part of the plan
Where Zack has spoken on SEO
- 01
Shenzhen SEO Conference
Talk in 2025 and a workshop in 2026.
2025, 2026 - 02
SEO Mastery Summit Saigon
Workshop: "SEO Automation With Claude".
2026 - 03
Ecom World, Bangkok
Talk for ecommerce operators at iStack’s Bangkok conference.
2025 - 04
Elite Seller Society Mastermind, Shenzhen
Session as the event’s "SEO Master".
2024 - 05
Cross Border Summit, Chiang Mai
Panel: "Off-Amazon Traffic Growth".
2024 - 06
Affiliate World Dubai
Talk as founder of an AI and SEO agency.
2024 - 07
JP Zhang’s SEO workshops
SEO workshops for sellers in Shenzhen.
Shenzhen - 08
The Content Capitalists podcast
"The Man Behind $100M+ ECommerce SEO Success".
2025
Ways to book him
Keynote
One idea, told with live search results and client numbers.
Workshop
Hands-on: attendees analyze page one for their own keywords.
Panel
Shopify SEO, AI search, Amazon-to-DTC and China sourcing.
Podcast
Interviews on SEO, ecommerce and building from Shenzhen.
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