Zack Franklin, AI automation speaker
Zack has been talking about AI in ecommerce since 2018. His agency now runs on it: AI does the first draft and the busywork, and people make the calls. His talks show exactly how that works.
What the AI talks cover
SEO automation with Claude#
The workshop Zack ran at SEO Mastery Summit Saigon in 2026: using Claude to do keyword research, page-one analysis, briefs, internal linking and technical checks, and where a person still has to decide.
AI content that ranks#
SmartEcomSEO publishes around 20 articles and 20 collection pages a month for each client on the standard plan. AI writes the first draft, then at least three people read and fact-check every piece. Zack shows the workflow and what gets cut.
Getting cited by ChatGPT and AI search#
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews what to buy. Zack covers what makes a store show up in those answers, from structured data to the pages AI tools quote. More on our GEO work.
Automating the rest of ecommerce#
From his 2018 talk "Rise of the Robots: AR, Big Data, and Personalization for eCommerce" to agents today: which jobs in a small ecommerce team are ready to automate, and which still need a person.
Where Zack has spoken on AI
- 01
SEO Mastery Summit Saigon
Workshop: "SEO Automation With Claude".
2026 - 02
Elite Seller Society Mastermind, Shenzhen
Billed as "always on the cutting edge of Amazon, Marketing, and AI".
2024 - 03
Affiliate World Dubai
Talk as founder of an AI and SEO agency.
2024 - 04
Cross Border Summit, Chiang Mai
"Leveraging AI To Dominate In Ecommerce In 2024".
2023 - 05
Xnurta
Talks at Xnurta events for Amazon sellers.
China - 06
The Zack Franklin Show
Episodes on AI SEO, AI in ads and chatbots.
2021–2023 - 07
Global Sources Summit, Hong Kong
"Rise of the Robots: AR, Big Data, and Personalization for eCommerce".
2018 - 08
The Content Capitalists podcast
AI, content at scale and what it means for SEO.
2025
Ways to book him
Keynote
Where AI actually saves time in an ecommerce business, with examples.
Workshop
Hands-on Claude workflows attendees can reuse the next day.
Panel
AI search, AI content, automation and jobs in small teams.
Podcast
Interviews on AI, SEO and running an AI-first agency.
Need an AI automation speaker?
Tell us the event, the audience and the date.