# Free Shopify SEO tools we use ourselves

Source: https://www.smartecomseo.com/tools/  
Updated: 2026-10-01

Five tools built from the questions store owners ask us most: is SEO worth it for my store, what could it earn, how do I prepare for AI search, what should I fix first, and how are my competitors built.

## Pick a tool

## Where to start

### Not sure SEO is worth it? Use the fit score.

It looks at your products, prices, collections, markets and authority and tells you whether organic search is likely to pay back for your catalog. It is the same first check we run on every enquiry.

### Need a number for your boss? Use the ROI calculator.

Enter organic sessions, conversion rate, average order value, margin and a growth assumption, and see what extra organic traffic could be worth in gross profit.

### Thinking about AI search? Generate an llms.txt.

Create a plain-text summary of your store for AI assistants, and learn how it sits alongside the agent files Shopify now adds to storefronts.

### Doing it in-house? Work through the checklist.

More than 50 checks across technical SEO, collections, products, content, internal links, international, schema, speed, AI search and measurement.

### Studying a competitor? Install the Chrome extension.

SESEO Shop Spy shows any Shopify store’s collections, products, prices, vendors, apps and blog activity, and exports it all to CSV.

## Why an agency gives tools away

Because most Shopify stores that contact us need a clear answer before they need an agency. Some aren't a fit for SEO yet, and a tool that tells them so saves everyone a sales call. Others are a great fit and have a long list of fixes they can start on this week.

The web tools are free and don't require an account. They give estimates, not guarantees. When you want a person to look at your store, ask for a [free mini audit](/free-audit/), see our [Shopify SEO services](/shopify-seo-services/) or read how we approach [AI search visibility](/geo-agency/).

## Want a human opinion?

[Get a free audit](/free-audit/)