# Zack Franklin, Shopify SEO speaker

Source: https://www.smartecomseo.com/speaking/shopify-seo-speaker/  
Updated: 2026-09-30

Zack runs a Shopify-only SEO agency from Shenzhen. His talks show sellers how to win Google with the pages Google already rewards, with real numbers from stores his team works on.

## What the Shopify SEO talks cover

### Collection pages are the money pages

Search "boxing gloves" and eight of the top ten results are collection pages, six of them on Shopify. Zack shows why Google ranks category pages for category searches, and how one product line can rank for thousands of keywords once each variation gets its own collection.

### Read page one before you build anything

Google already shows you what it rewards: page type, length, headings, products and links. This is the method behind every page SmartEcomSEO builds, shown on live search results so the audience can repeat it the same afternoon.

### From Amazon to your own Shopify store

Many brands, especially in Shenzhen, grew up on Amazon and now want a store they own. Zack covers what carries over, what doesn't, and how to get the new store taken seriously by Google and ChatGPT.

### SEO next to ads

Ads are great for launches and fast sales. SEO builds a base of traffic that keeps coming when the budget pauses. Zack spent ten years in paid traffic before SEO, and explains how to run both.

## Numbers from client work
- **$758,772.94** Organic revenue in 7 months
- **~100,000** Organic visits a month
- **DR 12 → 41** Domain Rating in 100 days

## Where Zack has spoken on SEO

### Shenzhen SEO Conference

Talk in 2025 and a workshop in 2026.

### SEO Mastery Summit Saigon

Workshop: "SEO Automation With Claude".

### Ecom World, Bangkok

Talk for ecommerce operators at iStack’s Bangkok conference.

### Elite Seller Society Mastermind, Shenzhen

Session as the event’s "SEO Master".

### Cross Border Summit, Chiang Mai

Panel: "Off-Amazon Traffic Growth".

### Affiliate World Dubai

Talk as founder of an AI and SEO agency.

### JP Zhang’s SEO workshops

SEO workshops for sellers in Shenzhen.

### The Content Capitalists podcast

"The Man Behind $100M+ ECommerce SEO Success".

## Ways to book him

### Keynote

One idea, told with live search results and client numbers.

### Workshop

Hands-on: attendees analyze page one for their own keywords.

### Panel

Shopify SEO, AI search, Amazon-to-DTC and China sourcing.

### Podcast

Interviews on SEO, ecommerce and building from Shenzhen.

## Need a Shopify SEO speaker?

Tell us the event, the audience and the date.

[Get in touch](/contact/)

## Frequently asked questions

### Who is the talk for?

Shopify and DTC brand owners, Amazon sellers moving to their own store, ecommerce marketers and agency teams. It works for beginners and for seven- and eight-figure stores, because the method is the same: look at what ranks, then build it better.

### Is it a pitch for the agency?

No. The talks teach the method in full, with real search results and real numbers. People who want help afterwards know where to find us.

### Can the talk be tailored to our audience?

Yes. Zack uses search results from your audience’s own categories, so the examples are theirs, whether that’s 3D printing, beauty, car electronics or furniture.