# Zack Franklin, AI automation speaker

Source: https://www.smartecomseo.com/speaking/ai-automation-speaker/  
Updated: 2026-09-30

Zack has been talking about AI in ecommerce since 2018. His agency now runs on it: AI does the first draft and the busywork, and people make the calls. His talks show exactly how that works.

## What the AI talks cover

### SEO automation with Claude

The workshop Zack ran at SEO Mastery Summit Saigon in 2026: using Claude to do keyword research, page-one analysis, briefs, internal linking and technical checks, and where a person still has to decide.

### AI content that ranks

SmartEcomSEO publishes around 20 articles and 20 collection pages a month for each client on the standard plan. AI writes the first draft, then at least three people read and fact-check every piece. Zack shows the workflow and what gets cut.

### Getting cited by ChatGPT and AI search

Buyers now ask ChatGPT, Perplexity and Google's AI Overviews what to buy. Zack covers what makes a store show up in those answers, from structured data to the pages AI tools quote. More on our [GEO work](/geo-agency/).

### Automating the rest of ecommerce

From his 2018 talk "Rise of the Robots: AR, Big Data, and Personalization for eCommerce" to agents today: which jobs in a small ecommerce team are ready to automate, and which still need a person.

## Where Zack has spoken on AI

### SEO Mastery Summit Saigon

Workshop: "SEO Automation With Claude".

### Elite Seller Society Mastermind, Shenzhen

Billed as "always on the cutting edge of Amazon, Marketing, and AI".

### Affiliate World Dubai

Talk as founder of an AI and SEO agency.

### Cross Border Summit, Chiang Mai

"Leveraging AI To Dominate In Ecommerce In 2024".

### Xnurta

Talks at Xnurta events for Amazon sellers.

### The Zack Franklin Show

Episodes on AI SEO, AI in ads and chatbots.

### Global Sources Summit, Hong Kong

"Rise of the Robots: AR, Big Data, and Personalization for eCommerce".

### The Content Capitalists podcast

AI, content at scale and what it means for SEO.

## Ways to book him

### Keynote

Where AI actually saves time in an ecommerce business, with examples.

### Workshop

Hands-on Claude workflows attendees can reuse the next day.

### Panel

AI search, AI content, automation and jobs in small teams.

### Podcast

Interviews on AI, SEO and running an AI-first agency.

## Need an AI automation speaker?

Tell us the event, the audience and the date.

[Get in touch](/contact/)

## Frequently asked questions

### Is this about AI hype or real workflows?

Real workflows. Zack’s agency uses AI every day for drafts, research and checks, and he shows the actual steps, including where AI gets things wrong and how the team catches it.

### Does the audience need to be technical?

No. The talks are for ecommerce owners, marketers and agency teams. Workshops assume attendees can use a chat tool like Claude or ChatGPT, nothing more.

### Which AI tools does Zack cover?

Mostly Claude and ChatGPT, plus the SEO tools they plug into, such as Ahrefs and Google Search Console. The ideas carry over to whichever tools your audience uses.