# White label Shopify SEO your clients will think you built Source: https://www.smartecomseo.com/partners/agency-program/ Updated: 2026-09-29 Your agency sells Shopify SEO under its own name. We do the work in the background: keyword research, articles, collection pages, technical fixes and monthly reports in your branding. ## The problems white label solves ### Clients ask for SEO you do not offer Your design, ads or email clients want organic growth. Saying no sends them to another agency. ### Hiring an SEO team is slow and risky Researchers, writers, editors and technical SEOs take months to hire and train, and the pipeline has to fill them. ### Generic SEO does not fit Shopify Collection architecture, Markets and hreflang, and Shopify’s URL quirks need people who work on Shopify every day. ## How the white label program runs 1. **Apply and agree terms** (Once): Tell us about your agency and clients. We agree wholesale pricing, service levels and how we communicate. 2. **You sell, we scope** (Per client): Send us the store. We run the fit check and a mini audit you can present under your brand. 3. **We deliver in the background** (Monthly): Keyword research, articles, collection pages, technical fixes, schema and internal links, using the same process as our direct clients. 4. **You report under your brand** (Monthly): Monthly reports and the live Google Sheet come in your branding, ready to send. 5. **You keep the relationship** (Always): We don’t contact your clients unless you ask us to join a call, and we never pitch them directly. ## Deliverables in the program ### Keyword research 10+ hours a month on the standard scope, from about 10,000 keywords down to about 60 targets. ### Articles Around 20 a month on the standard scope, AI-drafted, human-edited and checked by at least three people. ### Money collection pages About 20 a month on the standard scope. ### Technical fixes and schema 15+ hours a month on the standard scope. ### Internal links 500 to 3,000 a month, depending on catalog size. ### White-labelled reporting Monthly report and live Google Sheet in your branding. ### Migrations and international Available per project for clients moving to Shopify or expanding into new markets. ### Links and digital PR Optional, quoted separately, white-hat only. ## Pricing and margins Agencies buy at a wholesale rate and set their own retail price. Wholesale rates are agreed per scope, and you keep the full margin between our rate and what you bill your client. Billing is monthly through Stripe, month-to-month, the same as our direct clients. If your client leaves, you cancel that subscription before the next billing date. See our [pricing](/pricing/) for the published plans. ### Who it's for Shopify design and development agencies, paid media and email agencies, and consultants who want to offer Shopify SEO without building a team. It fits best when your clients look like ours: [high-ticket brands](/high-ticket-brands/) or [Chinese brands selling to the West](/chinese-brands/) with catalogs big enough for SEO to pay back. Our [fit score](/tools/shopify-seo-fit-score/) is a quick way to qualify a client before you pitch. ### Prefer referrals? If you'd rather introduce clients and let us work with them directly, we can agree a referral fee instead. Mention it in your [application](/partners/become-a-partner/). ## White label questions ## Add Shopify SEO to your agency this month [Apply to the program](/partners/become-a-partner/) ## Frequently asked questions ### Will my clients know you are doing the work? Not unless you tell them. Reports, audits and the live Google Sheet come in your branding. We do not contact your clients or pitch them directly. If you want us on a call as your SEO team, we join under your agency name. We do need a Shopify staff account and Search Console access to the client’s store, which you can request in your name. ### What does white label Shopify SEO cost an agency? Agencies pay a wholesale monthly rate per client and set their own retail price. Billing is month-to-month through Stripe, so if a client leaves you cancel before the next billing date. Link building is optional and quoted separately per client. ### Which clients are a good fit for the program? Shopify stores with enough products and high enough prices for SEO to pay back. Our best results come from high-ticket brands selling products over $1,000 and Chinese brands selling to Western markets. Very small catalogs at low prices rarely justify a monthly retainer, and we will tell you before you sell one in. ### Is the work the same as for your direct clients? Yes. Same research process, same editorial checks with at least three people reviewing every article, same technical work and the same reporting data. The only difference is the branding on what your client sees, and that you manage the relationship.